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Project Idea Metadata

Project Idea Description

Glossier rolled out its latest complexion launch, the Stretch Fluid Foundation, with 32 shades and four different undertones. In addition, they are updating their cult-loved Stretch Balm Concealer in a matching 32 shades. Glossier has had quite a year—first, stepping outside their minimalistic approach with G-suit, moveable matte lipsticks in bold hues. The dedication to a more inclusive shade range is the response to loud grumblings from the makeup community and further allows the brand to expand its reach and connect with a more rounded audience.

Glossier rolled out its latest complexion launch, the Stretch Fluid Foundation, with 32 shades and four different undertones. In addition, they are updating their cult-loved Stretch Balm Concealer in a matching 32 shades. Glossier has had quite a year—first, stepping outside their minimalistic approach with G-suit, moveable matte lipsticks in bold hues.